Looked like a million dollars. Didn’t cost it.
Nike was used to big budget films with an all-star cast. This was a low-budget three-minute instore film using five people who had never directed before and self-made music. The client was a little confused: “This looks exactly like the work we make with Wieden+Kennedy. How is that possible, when it costs so much less!?”
“What?” Ear Fund
In the Netherlands, over two million people suffer from hearing problems. Including tinnitus, age-related diseases, deafness from birth and damage from listening to dangerously loud sounds at concerts, events, cinemas, and even at work. Costing Dutch society over €7 billion every year.
What is the first thing someone says when they can’t hear you? What? That’s the headline. That speaks (in text) to everyone with (or without) hearing difficulties. Because of the poster, the chairman of the Oorfonds was invited to meet the Minister of Health, Ernst Kuipers to discuss the issues raised.
Two Dogs, one gold and three silvers
Bols Benelux launched Two Dogs in the Netherlands, tapping into the alcopop trend in Europe. How do you talk to a barely legal target audience and create a mystique around the brand?
Easy. A poster campaign showing the possible side effects of drinking Two Dogs. Using the significant talents of American horror artist, Jeff Knight Potter.
The posters became a cult must-have and were literally ripped off the walls by students.
A successful launch engaging the target audience, was followed by Gold at Epica and top prizes at the ADCN (Art Directors Club Netherlands).
LKHA (Dutch Centre for Forced Marriages and Abandonment)
Forced into marriage. Disowned. Abandoned. Threatened with death. These are just some of the distressing situations that the LKHA has to deal with every day. This Dutch governmental agency handles hundreds of such cases every month. Providing much needed information, advice and support for these people. The campaign was used around schools and meeting places frequented by this specific target audience.
Looked like a million dollars. Didn’t cost it.
Nike was used to big budget films with an all-star cast. This was a low-budget three-minute instore film using five people who had never directed before and self-made music. The client was a little confused: “This looks exactly like the work we make with Wieden+Kennedy. How is that possible, when it costs so much less!?”
“What?” Ear Fund
In the Netherlands, over two million people suffer from hearing problems. Including tinnitus, age-related diseases, deafness from birth and damage from listening to dangerously loud sounds at concerts, events, cinemas, and even at work. Costing Dutch society over €7 billion every year.
What is the first thing someone says when they can’t hear you? What? That’s the headline. That speaks (in text) to everyone with (or without) hearing difficulties. Because of the poster, the chairman of the Oorfonds was invited to meet the Minister of Health, Ernst Kuipers to discuss the issues raised.
Two Dogs, one gold and three silvers
Bols Benelux launched Two Dogs in the Netherlands, tapping into the alcopop trend in Europe. How do you talk to a barely legal target audience and create a mystique around the brand?
Easy. A poster campaign showing the possible side effects of drinking Two Dogs. Using the significant talents of American horror artist, Jeff Knight Potter.
The posters became a cult must-have and were literally ripped off the walls by students.
A successful launch engaging the target audience, was followed by Gold at Epica and top prizes at the ADCN (Art Directors Club Netherlands).
LKHA (Dutch Centre for Forced Marriages and Abandonment)
Forced into marriage. Disowned. Abandoned. Threatened with death. These are just some of the distressing situations that the LKHA has to deal with every day. This Dutch governmental agency handles hundreds of such cases every month. Providing much needed information, advice and support for these people. The campaign was used around schools and meeting places frequented by this specific target audience.