We make small, medium and large ideas for small medium and large agencies, companies and organisations. We have spent over 30 years making small, medium and large ideas for small, medium and large agencies, companies and organisations.
Eight hours per day, sometimes more. And five days a week, often more. That’s over 10,000 hours, which according to Malcolm Gladwell (journalist and best-selling author) is the number of hours necessary to achieve true expertise.
Our “why” Why do we get up in the morning? Why do we do what we do? It can be summed up in one word. Love. Love for ideas. Ideas that make people laugh. Ideas that make people think. Ideas that touch the heart and change behaviour. Arty ideas. Controversial ideas. Wordy ideas. Visual ideas. Crazy ideas. Beautiful ideas. Ideas that tell stories. But always original ideas.
We care deeply about ideas. Finding the right words. Creating the most amazing images. There is nothing more thrilling than when ideas work. That more people visit your website. Or buy your product. Or use your service. Or talk about your brand. The more famous we can make you, the happier we are.
Your “why” Why do you get up in the morning? Why do you do what you do? Can you sum that up in one word? Or one thought? It can be the difference between people buying your product or using your service, or not.
Robbert Jansen and Paul Falla are serial ideapreneurs. Sharing over sixty years of experience, working at small, medium and large agencies, including Saatchi & Saatchi, Bartle Bogle Hegarty, Lowe, Lost Boys, FHV and Lowe Kuiper & Schouten. They have both had their own agencies (Labratorivm and frank). And are both just as passionate about making ideas today as the day they started.
Small ideas can be one-offs, posters, social posts, GIFs, a film, a PR idea or something that has never been done before.
Small ideas can have a big impact. A poster that generates free PR. A GIF that’s shared by a large group of people. Or a PR idea that puts your company on the homepage of news sites.
For the ideapreneurs this is one day’s work.
A medium-sized idea doesn’t mean a medium-sized average idea. It means a campaign of three or more outings with the same message and the same photography or illustration style. And the same result. Liked, talked about and shared communication that positively promotes your product or brand. Where people understand your why.
A medium-sized idea takes about five days, with two reviews. The first, at the end of the third day, and the second at the end of the fifth day.
Now you’re talking! A central strategic basis for your whole brand. Your values. Your story. Your tagline. Your why. You will see how your brand looks and acts on and offline. In outdoor media or on the website and in social media. At all the touchpoints you need to reach your intended audience.
A large idea takes a minimum of two weeks, with two review moments. The first at the start of the second week and the last at the end of the second week.
Serial ideapreneurs
Want to be an ideapreneur yourself and learn from the best?
Are you an ideapreneur? Do you want to become an ideapreneur? Do you want to understand the business of ideas? Join the movement. The ideapreneurs provide workshops, lectures and masterclasses in English or Dutch.
Find out more by mailing robbert@ideapreneurs.org.
We make small, medium and large ideas for small medium and large agencies, companies and organisations. We have spent over 30 years making small, medium and large ideas for small, medium and large agencies, companies and organisations.
Eight hours per day, sometimes more. And five days a week, often more. That’s over 10,000 hours, which according to Malcolm Gladwell (journalist and best-selling author) is the number of hours necessary to achieve true expertise.
Our “why” Why do we get up in the morning? Why do we do what we do? It can be summed up in one word. Love. Love for ideas. Ideas that make people laugh. Ideas that make people think. Ideas that touch the heart and change behaviour. Arty ideas. Controversial ideas. Wordy ideas. Visual ideas. Crazy ideas. Beautiful ideas. Ideas that tell stories. But always original ideas.
We care deeply about ideas. Finding the right words. Creating the most amazing images. There is nothing more thrilling than when ideas work. That more people visit your website. Or buy your product. Or use your service. Or talk about your brand. The more famous we can make you, the happier we are.
Your “why” Why do you get up in the morning? Why do you do what you do? Can you sum that up in one word? Or one thought? It can be the difference between people buying your product or using your service, or not.
Robbert Jansen and Paul Falla are serial ideapreneurs. Sharing over sixty years of experience, working at small, medium and large agencies, including Saatchi & Saatchi, Bartle Bogle Hegarty, Lowe, Lost Boys, FHV and Lowe Kuiper & Schouten. They have both had their own agencies (Labratorivm and frank). And are both just as passionate about making ideas today as the day they started.
Small ideas can be one-offs, posters, social posts, GIFs, a film, a PR idea or something that has never been done before.
Small ideas can have a big impact. A poster that generates free PR. A GIF that’s shared by a large group of people. Or a PR idea that puts your company on the homepage of news sites.
For the ideapreneurs this is one day’s work.
A medium-sized idea doesn’t mean a medium-sized average idea. It means a campaign of three or more outings with the same message and the same photography or illustration style. And the same result. Liked, talked about and shared communication that positively promotes your product or brand. Where people understand your why.
A medium-sized idea takes about five days, with two reviews. The first, at the end of the third day, and the second at the end of the fifth day.
Now you’re talking! A central strategic basis for your whole brand. Your values. Your story. Your tagline. Your why. You will see how your brand looks and acts on and offline. In outdoor media or on the website and in social media. At all the touchpoints you need to reach your intended audience.
A large idea takes a minimum of two weeks, with two review moments. The first at the start of the second week and the last at the end of the second week.
Serial ideapreneurs
Want to be an ideapreneur yourself and learn from the best?
Are you an ideapreneur? Do you want to become an ideapreneur? Do you want to understand the business of ideas? Join the movement. The ideapreneurs provide workshops, lectures and masterclasses in English or Dutch.
Find out more by mailing robbert@ideapreneurs.org.