You won’t believe your Pioneers
Pioneer has an excellent reputation for providing headphones with excellent sound quality. How do you bring this message to a young digital audience who have little time for advertising messages? Firstly, you don’t waste their time: a five second looped film is enough. Then you show something visually that isn’t possible, except in a digital world. And lastly, you don’t just hear great sound, you feel it too.
Why buy a BMW, Audi or Mercedes, when you can buy a Nissan?
Nissan’s top boss in Japan could not understand why people in Europe always chose a BMW, Audi or Mercedes. After all, facts proved that a Nissan was just as good. Underpinned by a far-reaching study, we created a European-wide campaign using the insights learned. However, filmed in Iceland, in the style you would expect from BMW, Audi or Mercedes.
A new kind of insurance. A new kind of creative team.
Labratorivm created the introduction campaign for a new health insurer, Agis, who promised to pioneer uncharted paths in the realms of insurance. Labratorivm also entered these “dangerous” unchartered waters. Krijn (van Noordwijk) and Robbert (Jansen) not only conceived the film, they directed, produced, and scored the music. Leading to the creation of Labratorivm Films.
Hopes and dreams
We could have chosen nurses, doctors, or specialists to tell the story of Emma Children’s Hospital. But isn’t that a story better told by the children themselves?
Naturally, they talk about their illnesses, but more about their dreams. Veere tells about wanting to become a photographer, while she’s filmed making portraits of the other children at the hospital. Zakaria dreams of playing For Ajax, while talking to Daly Blind at the Johan Cruyff Arena. This was linked to a special action where both signed a football, which was later raffled at a gala. The point of these activities: to show that we can help these children and Emma get better.
You only need Five Seconds to make an impression
Ten years ago, we set up Five Seconds, a company specialised in impactful and clickable content no longer than… five seconds. This is now a very common format for TV program sponsorship, online banners, pre-rolls, digital outdoor screens and instore communication.
You won’t believe your Pioneers
Pioneer has an excellent reputation for providing headphones with excellent sound quality. How do you bring this message to a young digital audience who have little time for advertising messages? Firstly, you don’t waste their time: a five second looped film is enough. Then you show something visually that isn’t possible, except in a digital world. And lastly, you don’t just hear great sound, you feel it too.
Why buy a BMW, Audi or Mercedes, when you can buy a Nissan?
Nissan’s top boss in Japan could not understand why people in Europe always chose a BMW, Audi or Mercedes. After all, facts proved that a Nissan was just as good. Underpinned by a far-reaching study, we created a European-wide campaign using the insights learned. However, filmed in Iceland, in the style you would expect from BMW, Audi or Mercedes.
A new kind of insurance. A new kind of creative team.
Labratorivm created the introduction campaign for a new health insurer, Agis, who promised to pioneer uncharted paths in the realms of insurance. Labratorivm also entered these “dangerous” unchartered waters. Krijn (van Noordwijk) and Robbert (Jansen) not only conceived the film, they directed, produced, and scored the music. Leading to the creation of Labratorivm Films.
Hopes and dreams
We could have chosen nurses, doctors, or specialists to tell the story of Emma Children’s Hospital. But isn’t that a story better told by the children themselves?
Naturally, they talk about their illnesses, but more about their dreams. Veere tells about wanting to become a photographer, while she’s filmed making portraits of the other children at the hospital. Zakaria dreams of playing For Ajax, while talking to Daly Blind at the Johan Cruyff Arena. This was linked to a special action where both signed a football, which was later raffled at a gala. The point of these activities: to show that we can help these children and Emma get better.
You only need Five Seconds to make an impression
Ten years ago, we set up Five Seconds, a company specialised in impactful and clickable content no longer than… five seconds. This is now a very common format for TV program sponsorship, online banners, pre-rolls, digital outdoor screens and instore communication.